Prestashop - 1.4 Guía de usuario descargar pdf (Pagina 24)

The home page

This is the most important page of your shop, the one where it is "hit or

miss". This is the page where the visitor will get a general opinion of your

shop, and decide if she should trust you with her money.

You should make sure to make your shop easily recognizable, and have

your catalog be the first thing people see.

The website's header is where you will be able to put the most

recognizable details: logo, name, unique image... It should be not be

higher than 250px, so that your visitors can reach your catalog without

resorting to scrolling down the page. In other words, your main content

should never be below the fold.

The visual aspect of your website is of course very important (hence our

"Thinking ahead" section above): you must find way to put your products

forward with overloading the page. Moreover, you should use

homogeneous colors and layout within a page and between pages. For

instance, if a button has an interaction effect on one page, make sure to

apply that effect to all other pages on the site.

The search engine must be easy to find. Visitors often know what they

came for, and don't want to browse through categories and sub-categories

in search for it.

Still, when building your website's content, think of the user who browse

categories, and make them simple and intuitive.

You can reinforce the perceived trust by displaying logos or mentions of

your partners (banks, carriers), and your rating from a known e-

commerce institution, such as FIA-NET in France.

Do display your contact details, such as phone number or chat system, if

available. It will show you are real, and that can make a huge difference.

Of course, do not use your personal phone number: they need to feel they

are calling a company's support team, not disturbing you while you cook.

Clearly display your Return Merchandise conditions, your general T&C and

other applicable laws that you respect.

The product page

A visitor only comes to the product page if she's interested by said

product, and wants more details. There should therefore be aplenty of

those.

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Prestashop - 1.4 Guía de usuario Pagina 24